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Marketing

Study in this field stresses understanding of marketing concepts and tools, application of the concepts and tools to achieve objectives using analysis, planning, implementation, and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities are available in marketing management, market research, industrial sales, retail and sales management, and other areas.

2. Major Field Requirements: 2.0 Minimum GPA Required

  • All of the following
    • MKT 302: Consumer and Organizational Buyer Behavior: 3 credits
    • MKT 313: Consultative Selling: 3 credits*
    • MKT 319: Customer and Market Insights: 3 credits
    • MKT 460: Marketing Strategy (W): 3 credits
  • 6 credits from the following courses:
    • MKT 355: Entrepreneurship: Strategic Marketing Planning and Launch: 3 credits
    • MKT 383: Sales Management: 3 credits
    • MKT 410: Product Innovation and Management: 3 credits
    • MKT 412: Digital Marketing: 3 credits
    • MKT 415: International Marketing Management: 3 credits
    • MKT 420: New Product Design and Development: 3 credits
    • MKT 430: Key Account and Customer Relationship Management: 3 credits
    • MKT 490: Independent Study: 1 to 3 credits
    • MKT 490H: Honors Independent Study: 1 to 3 credits
    • MKT 491: Special Topics in Marketing: 3 credits

 

*Course is required for students admitted to the Marketing major Fall 2018 or later

 


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