645 N. Shaw Lane, Rm 402A
East Lansing, MI 48824
Study in this field stresses understanding of marketing concepts and tools, application of the concepts and tools to achieve objectives using analysis, planning, implementation, and control techniques, and integration of marketing with other business functions and societal processes. Career opportunities are available in marketing management, market research, industrial sales, retail and sales management, and other areas.
*Course is required for students admitted to the Marketing major Fall 2018 or later